Fundraising is hard work! Convincing your friends and family to part with cash is no small feat, even if it is for an incredible cause. But, putting hard work and energy into giving a hand up to a project that will make an amazing difference in their community is a wonderful act, and being able to see your legacy with your own eyes creates a feeling that will stay with you for a long time.
We’ve always said to the fantastic supporters of The Uganda Foundation, it’s not your final total that counts. It’s the hard work and effort that you put into raising money, which is what’s really important.
So, to help you dig deep and find that little bit extra to add to your total. We’ve come up with 8 tips to try and help you get that little bit more out of your efforts.
If you have any tips or advice of your own. Please do share them on our Uganda Marathon Facebook group – we’d love to hear from you!
1.Keep it simple
People are more likely to donate if they know where their money is going. So tell people what you’re trying to achieve and about the work the Uganda Foundation does!
- Why did you choose UGF?
- What is the UGM?
- What will your fundraising mean to your charity?
- What do you hope to gain from the experience?
2. Get Creative
Think about ways to get people excited about the Uganda Foundation. Start by telling the story behind it. What inspired you to get involved? How did you choose which charity to support? Why this fundraising event in particular? Give it a title that will grab attention and make your event stand out from the crowd.
Top tip! Bring your event to life with photos, videos, or even a website. You could even write a song. Go on, get creative.
3. Go Viral
Blogs and networking sites like Facebook and Twitter are also useful for asking people indirectly, but also to remind them of how your project is going and requesting those final additional donations to help you reach your goal! Also why not add a link to your fundraising page to your e-mail signature to reach a wider audience?
4. Gift Aid
If your sponsors confirm that they are UK taxpayers and want to Gift Aid their donation, your chosen charity can benefit. It’s reclaimed from the government so it doesn’t cost your sponsors any more, but it adds 25 per cent of the value of your donation to your chosen charity!
5. Make Things Personal
Sending out blanket requests for sponsorship to everyone you know isn’t the best way to make people feel wanted. You don’t need to send out individual requests, but it’s worth customising your messages by groups such as family, friends and colleagues.
Top tip! Remember, be creative. There’s no need to send out a dull email. Use pictures to help bring it all to life.
6. Push the Boundaries
People you don’t know that well won’t necessarily know what you’re up to, or find your fundraising pages by accident. So ask friends to spread the word on your behalf. Use the places you go to for work or leisure to promote your cause with posters or flyers. Some companies will support employees with matched funding or time off to fundraise. It’s also worth asking your donors if their companies have a matching gifts programme too?
7. Keep It Up!
Just because your fundraising event has finished it doesn’t have to mean your fundraising has. It’s a good idea to keep your page open for a little while afterwards to keep people updated on progress and results and to remind them how important your cause is. They may also be tempted to donate when they see just how well you did so be sure to let everyone know how the marathon wa
s and how you got on! People who haven’t sponsored you already might be persuaded when they see how much effort you put into the event.
8. A Thank You Goes A Long Way
Don’t forget to send a thank you message to your sponsors. They’ll really appreciate it.
Whilst building your fundraising page you can create a personal thank you message that will be automatically sent to your donors from you!
If you’ve received support on a large scale, why not write a letter to the editor of your local newspaper? You could also submit an article for your company newsletter, or put up a poster in communal areas to thank people for their support.
We also have this guide as a downloadable pdf if you would like to save it Click here to download